Why Coral Kids Toothpaste? The key to healthy teeth is to maintain proper oral alkalinity and mineralization. Coral Kids is formulated with EcoSafe^TM ionic coral minerals, and is perhaps the most effective toothpaste for cavity protection, whitening teeth, freshening breath, and shifting the pH of the mouth. And because of its unique whole food mineral complex from coral minerals, along with xylitol, Coral Kids actually helps to remineralize tooth enamel. Coral Kids (which contains ionic calcium and 73 trace minerals) contains no fluoride, no sodium lauryl sulfate. No toxins means kids can accidentally swallow this toothpaste with no harmful effects.